I’m a 25 year old film nerd, comic book geek and interactive media fanatic.
Whether I’m working on a multi-platform story, developing innovative media for smartphones or working on huge European funded interactive learning tools – my personal aim is simple – to constantly seek (and push) the limits of my creative mind and develop innovative experiences unlike any other.
Something that sticks in audience’s mind – and more importantly something they can SHARE with their friends.
Coming from a background of traditional filmmaking and media production (studying the art of media, writing and production at university) it dawned on me that my work was missing… “something”…
I just didn’t know what it was.
My light bulb moment came to me while walking around an art gallery – I saw a big sign that read:
“PLEASE DO NOT TOUCH THE ART”.
And it hit me – I wanted to “Touch The Art”
The missing component to my work was interactivity.
And so the obsession began, initially with Transmedia storytelling. I gained a 1st Class Degree at University and had my dissertation on Transmedia adapted into a published essay in the Journal of Media Practise.
Even better – that same project recently won the 2016 Learning On Screen Premier Award!
(Most Outstanding Project)
From there I worked as a freelance filmmaker for a while, before landing kick ass job at a Webby Award winning company called ‘Bellyfeel’ in Salford; who specialise in all things film and interactive media. It was here I really got to hone my skills and get my head around modern audiences.
I learned things like:
How modern audiences behave, what they love, what they hate, what platforms they’re on, what works on social media and what doesn’t.
What different kinds of videos there are and what benefits each bring to different platforms?
What videos are best for a website, where’s the best place to put a call to action and what are ideal clips lengths?
And perhaps most importantly, how the the smartphone fits into the centre all of this!
So here I am – I’m still a filmmaker/ videographer – except now I think “Social” and “Mobile” as well as “TV” and “Film”.
After all, audiences don’t go to one place to watch media anymore… they’re in several places at once!